Major organisations were quick to embrace Peter's style combining insight, wit and an elegant solution. He worked on campaigns for The Festival of Britain, BP, ICI, British Steel, the Campaign for Nuclear Disarmament, International Planned Parenthood and the Egg Marketing Board amongst many others.

Although identified as an illustrator, his personal view was much broader. He saw the ability to identify and solve a problem as essential to successful communication and creating opportunities for a wide range of issues, products and services.